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AdWords Fundamentals
Home›Google Adwords›AdWords Fundamentals›How are negative keywords different from other keywords?

How are negative keywords different from other keywords?

By Sagar Gola
May 29, 2018
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How are negative keywords different from other keywords?

Answer

  • They prevent your ad from showing for search terms that you don’t want.
  • They can increase your costs.
  • They make your ad appear for search terms that you don’t want.
  • They can only be used for ads on the Display Network.




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